According to a global study by the Events Industry Council, incentive travel accounts for the highest per head spend within the Business Events industry. It’s a fact that hasn’t gone unnoticed by the Convention Bureau at SA tourism.
It’s Already Underway
Difficult economic times in South Africa mean a favorable exchange rate for travelers, making the country a top choice of international visitors. Long-haul flights might still be pricey, but once they arrive, tourists are able to reap huge benefits thanks to a weak rand. This makes the country an attractive option for incentive travel, which usually involves groups of travelers bound by strict corporate budgets.
In short, now’s the time for enterprises to treat their top-performing employees to a South African safari. Indian, American and European businesses have embraced these benefits, along with the new direct flights from the US to Cape Town. Enquiries for incentive travel to South Africa are streaming in like never before.
More Than Safaris
South Africa has everything going for it when it comes to incentive travel. Apart from the incredible luxury safaris available to travelers, the country is filled with bucket-list experiences from coast to coast.
Other benefits for incentive travelers include:
- Ease of communication in English
- Excellent standards of hospitality
- Friendly, welcoming locals
- Close proximity to other top African destinations like Victoria Falls
- A good tourist infrastructure
- Plenty of adventure activities
- Many unique sites of historic and natural interest
Travelers are encouraged to make the most of their stay in South Africa by exploring options beyond safaris. Cape Town is a top choice for incentive travel as is onward travel to Victoria Falls in Zimbabwe.
Everybody Wins
It’s not only the visitors who benefit from incentive travel either. This type of tourism generates the highest per head spend in the industry, boosting the coffers of related areas such as retail and transport too.
Many modern day incentive travelers are bored with the usual team-building activities, preferring to participate in social investment programs. These initiatives like planting vegetables and painting buildings in underprivileged areas are not only a great bonding experience, they make a big difference to the communities involved.
Get on Board
If you’d like to explore incentive travel opportunities in South Africa, get in touch. Our southern African travel experts have their finger on the pulse of all the best destinations and activities available.
